The best thinking comes from a diversity of stimuli.

Paul Zisman chairs the Cardinall’s Musick, a vocal ensemble focusing on Renaissance music, which was recently voted the third greatest choir in the world by Gramophone Magazine.

He also chairs the London Sinfionetta of whom composer Steve Reich said: “If I were the British Government I would declare the London Sinfonietta a National Treasure…”

Understanding how to achieve the perfect orchestration of voices and instruments in complex arrangements is to understand some of the issues we face in business.